Laser Hair Removal device owners, this is how you can break down your solutions for male facial hair removal.
Targeting men can be a complicated effort, but once you have your prices set for the treatment, all the other communication efforts fall into place. Some salons prefer not to waste pricelist space on such a niche solution but at the moment, male aesthetics is on the rise. So why not lead the way?
The most practical way to start the process is to choose the treatment areas you want to target and then put a price on it. Thereafter, you communicate this on your various platforms using a specific choice of imagery, eg. males- this will quickly communicate that the message is targeted at males.
A nice way you can break down your facial hair removal treatments could be as follows:
- Neck (Front & Back)
- Total Beard Removal
- Beard Shaping (Cheeks & Jawline)
- Eye Brows (unibrows)
- Side Burns
- Ear & Nose Hair Removal
When communicating these treatments, the success of it comes down to communicating the convenience of the solution you offer. Make sure to comment on the negative side effects that come with shaving or not treating these areas. Only once you the make it obvious what your solutions are, do clients realize the value of the solution you are offering.
A few points you can communicate about are things like the elimination of razor burns when going for laser hair removal. Another element that can be elaborated about is the reduction of ingrown hairs and the inconvenience that goes along with it. This is especially common after shaving and razor bumps develop on a males chin and neck. There are a lot of methods to follow to minimize the chance of razor bumps to pop up such as shaving in the same direction as the hair grows, using hot water when shaving and not shaving too close to the skin- but this doesn’t solve the convenience aspect of facial hair growth.
As a salon, make it evident that the treatment is quick and removes any ingrown hairs permanently. So go ahead, and get those beards in shape.